Facebook for Business Owners and Why You Need to Use it

SuzanneMarketing, Social Media Marketing10 Comments

Facebook for Business Owners and Why You Need to Use it

Facebook for Business OwnersWith over 1 billion users globally, 1.8 billion, at a recent count, in May ’15; it was announced by Facebook that 936 million people log on daily! These are impressive stats. If you are a company or brand then you seriously need to be sure that you have some sort of presence there. This article will give a run down of Facebook for business owners and why you need to be using it.

You can read what Facebook themselves have to say here:

Facebook can help you to reach all of the people who matter most to your business

Over there they talk you through:

1/. Setting up your Page


2/. Identifying your Audience


3/. Creating Compelling Content


4/. Facebook Advertising


5/. Page Analytics



Facebook Person Profiles, Groups and Business Pages; What’s the Difference?

There are differences between person profiles, groups and business pages and it is good to know exactly what these differences are exactly. A personal profile is meant for personal use only and not for businesses. If you create a profile for a business you are going against Facebook terms & conditions and risk your account being terminated at any time.

All small business, company or brand needs to create a Business Page for publicly marketing and promoting purposes. It is also worthwhile taking a look at Facebook groups, there are many and will find groups specific to you niche. You join groups using your personal profile and can gently promote your business this way.

Different Types of Pages

There are 6 Facebook page types;

    • Local Business Place
    • Company Organization or Institution
    • Brand or Product
    • Artist, Band or Public Figure
    • Entertainment
    • Cause or Community
6 Facebook page types

Make sure you choose the correct category specific to your brand.

Facebook Cover Sizes and Guidelines

Your Business Page Profile Picture:

  • Must be at least 180x180px – it displays at 160x160px on computers, 140x140px on smartphones and 50x50px on most feature phones
  • The image is cropped to fit a square

Your Business Page Cover Photo:

  • Displays at 828px wide by 315px tall on computers and 640px wide by 360px tall on smartphones
  • Doesn’t display on feature phones
  • Must be at least 399px wide and 150px tall
  • Loads fastest as an RGB JPG file that’s 851px wide, 315px tall and less than 100kb

For profile pictures and cover photos with your logo or text, it is best to use a PNG file.

→  You can download the latest Facebook Cover Template from Twelveskip here: →

Facebook Cover Sizes and Guidelines

Create Custom Tabs for Your Facebook Business Page

Facebook has introduced a ‘Call to Action’ button which is a great tool for getting more traffic to your website or promotions. There are 5 actions to choose from: Shop Now, Learn More, Sign Up, Book Now or Download; you just pick the one most relevant to your need.

There are also custom tabs you can create, I use Woobox Free Fangate tabs that link to my website and my ‘Getting Started’ page. Along with the free tools, Woobox also has subscription plan where you can create many promotions such as, Sweepstakes, Coupons, Photo Contests, Quizzes and much more.

Your Facebook tabs can be re-ordered on the page to show the most relevant ones first. I have my ‘Getting Started’ tab right out in the centre of the page for all to see.

Create Custom Tabs for Your Facebook Business Page

Once you have your page setup you can post status updates, like other pages and share posts all ‘as your page’. A good mix of sharing your posts and sharing and liking others is always a good thing.

I hope you have found this article useful. If there is anything I have left out, or you would like me to write more about, be sure to leave a comment in the box below.

About the Author


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Want to learn how to build a business online? If so get in touch, I can help. I began working online in 2011 because I wanted the freedom to work when I wanted and to get away from being an employee. I've learned lots in that time and now work full-time from home online. With this website I aim to help others who also want to work from home and learn about the online world. Leave a comment in the box below or use the contact page on this website. You can also connect with me over at Wealthy Affiliate. Here is my profile link, Suzanne-SB's Profile at WA.

10 Comments on “Facebook for Business Owners and Why You Need to Use it”

  1. Great post!
    I just recently created my Facebook business page. I didn’t really know what the Call to Action button was used for so I didn’t do anything with it. Now I know how to utilize it to get more traffic to my site!

  2. I am going to look at starting a fb page/account. I had one about 4 years ago, but I had a stalker. Let’s just say it was a bad deal.

    I think I may be able to get back on fb now so that I can start to market through that outlet.

    Thanks for the post.

    1. You can keep your business page and your personal profile separate Jeff…that would be my suggestion.

      If you need any help with it please let me know.

  3. Wonderful article. Way to enlighten others on the resources available, such as Facebook, in which can help promote and prosper a business. Thank you for this lovely read!

  4. I have a facebook business page that I always post my newest post on. It helps my website to reach more people along the way. I am grateful that we have all these resources that an help our business to grow once we take the necessary actions.

    I must admit, though, that I need to make some updates on the page to make it a bit more appealing to my audience.

    Your post is truly a blessing. I will be doing some more work on my page. Thank you for sharing another important and helpful article.

    Warm regards,

    1. Glad you like it Jason and if it has prompted you to update your Facebook page, I have achieved something positive through writing my article.


  5. Awesome post! Very in-depth. Every business owner needs to read this if they want to master Facebook.

    1. Glad you found it useful Jaron, hopefully you will come by and ‘Like’ my page. If you post a link to your page here I will return the favour.


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